Tesla company culture

Tesla has become a serious competitor in the car market. Read about Tesla’s company culture and the core values that have helped it succeed.

Tesla, headed by Elon Musk, is a company that makes electric cars, batteries and solar panels. 2008. In 2010, Tesla creates the world’s first electric sports car. Today we want to look into Tesla company culture and see what makes it successful.

The Tesla company has become more influential every year and has become a significant competitor to the internal combustion car manufacturers over the last 17 years or so.

The article consists of the following Tesla company culture pillars:

In this article, you’ll read about Teslas company culture and the core values that have helped build a truly ambitious company.

Doing your best

company employee computer

Tesla employs some of the best people in the industry. To achieve significant results, employees are expected to give their best. This company employs people who have a proven track record, so the expectations of the bosses are high.

This is a company where employees are expected to have ambition and to be able to prove it. The mentality is cultivated that all employees should think like owners. Tesla has relatively long working hours – 12 hours.

Taking risks

tesla brand electric cars

It is the ability to take risks that is at the heart of the company’s story. The idea of an electric car was in itself quite risky. Not everyone thought that electric cars would be popular and would be able to carve out a place for themselves among standard cars.

On the contrary, this idea of an electric car company was almost a joke in the eyes of others.

But it was a risk that paid off. And literally, too. 2022. In 2010, 2.3 million people drove Tesla cars. The number of customers is growing by around 0.1 million every month. It is no coincidence that risk-taking is one of Tesla’s core values.


Another huge part of the demands that Tesla expects from their employees, is innovation. The Innovation in Tesla Company Culture plays a huge role. This facet of organizational culture highlights the organization’s continual dedication to innovation.

For example, the organization is constantly researching and developing methods to improve the designs of existing energy storage devices.


Tesla employs nearly 100 000 people. That’s an impressive figure. For such a large number of people to participate effectively, working relations must be respectful.

To create a positive company culture, Tesla creates a work environment that is inclusive and fair. People are not discriminated against on the basis of gender, race and other factors. Tesla values both individuality and collaboration.

Continuous learning

Tesla is part of a highly competitive industry. Continuous learning, adapting and adapting to change is one of the values. Learning new things helps maintain a working environment where new ideas are generated and new solutions are found. Although sometimes challenging, in the end everyone benefits.

All new employees must undergo intensive Tesla Start training. The aim of this training is not only to familiarise you with your job duties and working environment, but also to teach “newcomers” the importance of teamwork.

At Tesla, employees are also encouraged to use non-formal education methods. Staff are invited to share their best practices.

Thoughts on the environment

solar panels renewable energy tesla

Tesla’s mission is to offer people sustainable electric cars that are fit for the mass market. But that’s not all. Tesla doesn’t stop at cars. Batteries and solar panels are also produced.

2021. In 2010, Tesla customers avoided 8.4 million tonnes of C02e emissions. Tesla produces more energy than it consumes. Tesla aims to reduce its environmental impact by using renewable resources, recycling materials and preserving biodiversity.

If you’re interested in other car companies, it’s worth reading about Ford Motor’s company culture. You will also find other articles from this series on this blog such as the company culture of Apple or IBM, for example.

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